Planet Fitness teamed up with Tim McGraw to sponsor his 2024 Standing Room Only tour, blending fitness and music into a nationwide campaign. Featuring a traveling gym, a VIP ticket giveaway, and specially curated workouts inspired by the tour, the campaign celebrated Tim’s passion for music and his commitment to uplifting others.

Content: Merch design; video and static assets for Planet Fitness and Tim McGraw’s social platforms; in-app workout content; in-club signage; web content; and email marketing.