Planet Fitness partnered with Tim McGraw to sponsor his Standing Room Only tour in 2024. With a traveling gym, a VIP ticket giveaway, and specially cured workouts, our team created a campaign that incorporated Tim’s love for others with his love for music.

Content: Merch design, video and static content for use across PF & McGraw’s social platforms, In-App Workout Content, In-Club Signage, Web Content, Emails

My Role: Campaign conceptual direction, merch design, art direction, shot list & content plan, content capture, social design and editing, and final file release.