Slice, a soda from the 1980s is back and better-for-you, now in the healthy soda category. With their core look and feel being retro, nostalgic realness, we wanted to get cans in hands in the biggest market in the US: NYC!

After creating an OOH billboard in the Manhattan area, our team was tasked with creating a sampling event that brought back the 1980s and 90s vibes while also turning heads and getting people to talk and post about the brand.

We created an activation featuring skaters, break dancers, and brand ambassadors, to hand out Slice, get the hype up about the product and get the crowds of NYC just as excited as we were.

Content: Image and video used across social platforms.

My Role: Art direction, pre-production shot list, wardrobe, equipment, designed merch, content plan creation and capture, directed on-set, post production, delegation and final file release.