After debuting an OOH billboard in Manhattan, we took the campaign offline and into the streets with a sampling event that channeled peak ’80s and ’90s energy. The goal: stop people in their tracks, get them talking, and make the brand impossible to miss.

With skaters, breakdancers, and brand ambassadors leading the charge, we handed out Slice while building hype and excitement throughout NYC. The activation generated scroll-stopping photo and video content used across social platforms.

Content: Photography and video for social platforms.