The objective: Create a new social presence by positioning Slice as the only OG soda in the healthy soda game, with real flavor, real fizz, real better for you, and real nostalgia.

#SliceCore: a vibrant, chaotic-cool space where fans can express their individuality, remix nostalgia, and celebrate not fitting in—together.

Content: Images & video produced and used across social platforms

My Role: Creative wrapper direction, ideation and creation of all assets, art direction, design and post-production editing.