gopuff

Creating culture-first campaigns for convenience at scale.

Creative Direction · Brand Campaigns · Social Strategy · Partnerships · Content Production

Problem

Transform GoPuff from a delivery service into a brand people actively wanted to engage with by creating culturally relevant campaigns, partnerships, and always-on social content

Developed social-first creative that connected GoPuff to the moments people already cared about–from football season and concerts to celebrity partnerships and everyday cravings. Every campaign reinforced the brand’s playful personality while driving relevance beyond delivery.

strategy

Led creative across paid & organic social campaigns

Directed productions for celebrity and entertainment partnerships

Developed seasonal brand campaigns and visual identities

Created scalable creative systems for national promotions

Partnered with Live Nation, major artists, and consumer brands

IMPACT

During football season, we repositioned GoPuff as the “Unofficial Official At-Home Concession Stand,” creating a complete visual identity that extended across social, television, and campaign assets. I designed the campaign identity and helped shape its rollout across digital channels.

Building a Brand Personality

Partnerships

Live Nation

Developed campaign creative supporting GoPuff’s concert partnerships through Live Nation, producing social-first assets that extended the festival experience beyond the venue.

Celebrity partnerships

Supported Productions featuring talent including Cardi B, James Harden, Emma Chamberlain, McLaren, Joe Jonas, and Mark Wahlberg, helping art direct and oversee campaign content from production through final delivery.