Red lobster

Leading the evolution of a legacy restaurant brand through social-first creative.

Creative Direction · Social Strategy · Content Production · Campaign Development · Team Leadership

Problem:

Modernize a legacy restaurant brand while maintaining consistency across TV, in-store, paid media, and organic social in an increasingly competitive category.

strategy:

Lead creative across paid and organic social by directing shoot, developing campaign concepts, and ensuring every piece of content reinforces a cohesive brand experience across channels.

IMPACT:

Creative lead across the social account
Directed national photo & video producions
Maintained creative consistency across paid and organic social
Mentored junior creatives & approved final creative
Partnered with cross-functional teams across brand, production, and strategy

My Role

As Associate Creative Director, I help lead the creative direction of Red Lobster’s social presence. Partnering with strategy, copy, production, and brand teams to ensure every piece of content feels distinctly Red Lobster.

Campaign Development

Influencer Kits

I created kits for influencers for each campaign window, packaged with unexpected merch, stickers, and a gift card.

Endless shrimp card

For one winner, Endless Shrimp was truly endless. We created the ultimate Endless Shrimp card, accompanied by animated social videos showing the fun.

Bestie bib

To celebrate International Day of Friendship during Crabfest, we turned best friends into “Fest Friends” with the Bestie Bib– a two-person bib made for cracking crab legs together. Fans tagged their favorite seafood sidekick on social for a chance to win one of their own.