Taco john’s
Designing campaign systems built to scale.
Campaign Identity · Paid Social · Design Systems
Problem:
Develop a cohesive paid social system to quickly adapt to seasonal promotions, value offers, and product launches while remaining unmistakably Taco John’s.
strategy:
Created a modular design toolkit that established a consistent visual language across paid campaigns, allowing creative teams to rapidly produce new promotional assets without sacrificing brand recognition.
IMPACT:
Created scalable campaign templates
Established a repeatable paid social design system
Supported seasonal promotions throughout the year
Increased creative consistency across campaigns
Design System
Typeography
color
graphics
illustrations
patterns
layout rules
