Glow & Gather
Building a beauty brand from first impression to front door.
Role: Independent Creative Director
Scope: Brand Identity · Creative Direction · Website Design · Environmental Graphics · Client Partnership
Duration: January 2026 – April 2026
The Partnership
Glow & Gather needed more than a logo– it needed a visual identity that could introduce a brand-new salon with confidence and consistency. From strategy and concept development to production and launch, I partnered directly with the owner to create a cohesive brand experience across digital and physical touchpoints.
My role
Brand Strategy, Creative Direction, Logo Design, Website Design, Environmental Graphics, Production Coordination, & Client Management
Finding the identity
Explored multiple visual directions before refining a mark that captured the salon’s warmth, sophistication, and sense of community.
The Final Logo
Bringing the Brand to Life
Extended the identity beyond the logo through custom storefront graphics,
collaborating with production partners to bring the brand into the physical space.
A Digital Home
Designed a website that translated the brand’s personality into a seamless digital experience for future clients.
The brand system
Built a flexible visual system that gives Glow & Gather room to grow while maintaining a recognizable brand across every customer touchpoint.