The objective: Create an updated social wrapper for Planet Fitness by positioning their social presence as a place to lift up their members and give them the fuel they need to continue their fitness journey.

Fitness Fuel: Driving conversations and fueling our community with functional fitness, motivating our members to train smarter, work harder, and push forward.

Content: Images & video produced and used across social platforms

My Role: Creative wrapper direction, ideation and creation of all assets, art direction, design and post-production editing.