THE SALVATION ARMY
Modernizing one of America’s most recognized nonprofits for social.
Organic Social · Creative Direction · Brand Evolution · AI Workflows
Problem
Increase in-store traffic to a younger generation while also increasing donations.
Be the antidote to the resale loop. The place where finding is unpredictable and letting go is the point.
strategy
Overall Increased Social Impressions
Overall Increased In-Store Traffic
Overall Brand Impact
IMPACT
